If you, like me, are an SEO salesperson, or if you are in account management, you have definitely heard it. Likely even the other members of your agency have heard it as well. To what am I referring? To the SEO Rip Off/Blackhat Story, of course. Though the details of the story may change...
As kids, most of us dream about our future careers as astronauts, ballerinas or other professions. But many people let go of these dreams at some point between childhood and adulthood. They change paths or realize some more practical dreams. For Dave Weiner, however, childhood passions and...
You’ve started a business and registered your business name in your state as your trade name. That’s the name you’ll use on your bank account, tax return, and other official documents. You’re ready to start operating in your state, but you’re not done yet.
Once you start using your...
Why do startups fail in the B2B world? Any number of reasons. Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it.
The numbers are daunting. Startup failure rates indicate 50% of small businesses are out of business within five...
Here’s a question: Why is content marketing so effective?
What is it about content creation that helps companies increase their clientele?
Okay, so that was two questions, but they’re still valid.
Most savvy entrepreneurs understand the importance of content marketing. They are fully aware...
A positive review of your software in a major publication or on a website can be an invaluable marketing tool. Instant recognition and endorsement from a trusted source are just two of the immediate benefits. If the review is good enough to bring in new users, it can become a self-sustaining...
Keeping an eye on the legal and regulatory requirements of simply being in business is a constant struggle for small business owners. One of the areas that creates the most confusion, particularly to new business owners, is the process of “business registration.” What’s required?
There are...
You’ve invested in a new website and put energy into your social media platforms. You are working your brand publishing and content marketing and you are updating your personal LinkedIn with great content to leverage all the right connections for your business.
You take your online marketing...
