If you run a local business with a physical location, then you absolutely should take advantage of the enormous potential that listing your small business on search engines brings. Listing your business on search engines not only raises your visibility online to potential customers, but also lets...
Your company already has a brand. And it’s not your logo. It’s your image to the world, based on what they see, hear and experience about you.
Even though your brand is ultimately determined by public perception, you can still influence feelings about your small business with the right...
Once you’ve formed an LLC or a corporation for your business, your operational and administrative obligations are going to be higher than a sole proprietor’s. While an LLC involves significantly less paperwork and formal administration than a corporation, both business entities generally need...
Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you bring your business onto the mobile scene if you have not already.
Even if you are a brick and mortar store, it is imperative that you, at the...
It is an undeniable fact that the Internet is one of the most cost-effective enablers for reaching a broader and much more diverse audience. However, only 5% of the 47 million small and medium businesses in India have a Web presence. And one of them, NowFloats, hopes to increase the online...
Ecommerce in India is a growing phenomenon. With successful Indian eCommerce companies like Flipkart selling products across categories, other Indian online retailers have also found niche markets to capitalize on, such as Nirogam, an ayurvedic product eTailer.
One such niche eTailer is Kobster,...
Whether you’re just starting a new small business or you’re already a successful small business owner, it’s very possible that you’re about to make (or you’ve already made) biggest branding mistake.
Don’t feel bad. You’re not alone, but it’s a mistake you should definitely fix as...
Last month, four researchers (and business/finance professors from the University of Texas, the University of California, Los Angeles and New York University) published a study titled, “How Much Does Credit Matter for Small Business Success in the United States?”
The answer? A lot.
The study...
