Blending in-person and online networking and building active, engaged and loyal communities are key factors in today’s small business success.
We should have an online presence but we cannot hide behind our websites, blogs, or social media platforms. People want to know, like, and trust who they...
Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective. And newer methods like live video streaming can also be...
Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you bring your business onto the mobile scene if you have not already.
Even if you are a brick and mortar store, it is imperative that you, at the...
It’s no secret that you don’t become successful in business by doing the same thing the others guys are doing. Being able to take calculated risks is all part of the fun of being a small business owner — and understanding how to differentiate your business from the rest is a special skill...
When starting a new business, planning for potential legal issues is essential. The last thing you need to be focusing on is damage control, particularly if you have a brilliant, game-changing idea that could be a thriving business otherwise.
To find out how to make sure your crazy startup idea...
So you have a website for your business. Now what?
Once you do have a website or blog, what do you put there? Contact information is a good start. And you might want to offer a few reasons why visitors should use your service or buy your product. But is that enough? Not according to content...
Over the years, it’s become clear that the quickest way to build a brand online is to invest in content marketing, and link up with bloggers and authoritative industry leaders. All you need to support this theory is to look at brands like HubSpot and KISSmetrics, which hit the ground running...
Sending cold emails can be risky business. Not only are you putting yourself out there, but there’s a good chance that your email won’t even be opened, read, or responded to. However, while luck plays a huge factor in the art of the cold email, there are ways to increase your chances of...
