Blending in-person and online networking and building active, engaged and loyal communities are key factors in today’s small business success.
We should have an online presence but we cannot hide behind our websites, blogs, or social media platforms. People want to know, like, and trust who they...
Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective. And newer methods like live video streaming can also be...
When promoting your business online, the challenge is to make your brand stand out and attract attention when pretty much every other business in your industry is trying to do the same. If you just send out some emails and tweets trying to sell your products, no one will even notice you.
But there...
It is an undeniable fact that the Internet is one of the most cost-effective enablers for reaching a broader and much more diverse audience. However, only 5% of the 47 million small and medium businesses in India have a Web presence. And one of them, NowFloats, hopes to increase the online...
Ecommerce in India is a growing phenomenon. With successful Indian eCommerce companies like Flipkart selling products across categories, other Indian online retailers have also found niche markets to capitalize on, such as Nirogam, an ayurvedic product eTailer.
One such niche eTailer is Kobster,...
Calvin Virgilio grew up in the food industry. His parents, Robert and Suzanne, opened a bed and breakfast in Bethlehem, Pennsylvania back in 1988, The Bethlehem Inn (pictured below). As time passed, the family business grew to include a local bakery and a wholesale granola company, The Granola...
One of the best ways to drive targeted online traffic, engage your customers and capture leads is to make your own quiz online. Thanks to the arrival of a new class of online quiz creator, creating and publishing your own quiz is easier than ever.
I discovered this recently while creating a...
When writing an online survey, you want it to be long enough to get the information you need. But if it’s too long, you could dissuade people from taking the survey in the first place. For those reasons, the length of your survey needs to be planned out very carefully.
There isn’t one right...
