Your company already has a brand. And it’s not your logo. It’s your image to the world, based on what they see, hear and experience about you.
Even though your brand is ultimately determined by public perception, you can still influence feelings about your small business with the right...
Over the years, it’s become clear that the quickest way to build a brand online is to invest in content marketing, and link up with bloggers and authoritative industry leaders. All you need to support this theory is to look at brands like HubSpot and KISSmetrics, which hit the ground running...
Building your personal brand is how you make your presence known. Companies like Coca Cola, McDonald’s, and Apple have well-known brands that are popular around the world, but branding isn’t just for companies these days.
Developing and building your personal brand is an important part of...
Pictures have the ability to tell our stories better than written word. A resume may list your volunteer work with a non-profit that creates urban gardens for low-income communities, but a picture of you, elbow-deep in earth, showing others how to plant vegetables is more likely to connect with...
To effectively market a new company, you need to choose a target group of consumers.
Most businesses select some demographics to target. But in order for your marketing efforts to really be effective, it can help to come up with some more intangible qualities to target.
For Kinfolk, the lifestyle...
When Keurig came out with its new Keurig 2.0 coffee makers the company apparently saw it as the next step for its brand. But not all customers are seeing it that way. The issue is the new Keurig 2.0 coffee makers will no longer accept older K-cups, third party coffee pods, or reusable pods.
And...
You have a brand new idea for a small business and the funds to start it off right. Good for you! The next step is to cultivate your brand from which all other decisions will flow. Brand consistency, brand identity, and brand persona or personality are all terms we hear being thrown around, but...
You should have humor as part of your personal branding – but make sure your humor fits the situation. Choose the right time and place to use suitable, relevant, and brief wittiness.
Still, if in doubt, go for it. Good people will be grateful for your attempt to put them at ease.
To ratchet up...
