If you run a local business with a physical location, then you absolutely should take advantage of the enormous potential that listing your small business on search engines brings. Listing your business on search engines not only raises your visibility online to potential customers, but also lets...
A small business owner’s life can be a real roller coaster. There’s no road map, and pitfalls lurk around every corner. While making mistakes may be a great way to learn, it’s a lot better to avoid them in the first place.
Having started a few businesses in my career, and having helped...
Keeping an eye on the legal and regulatory requirements of simply being in business is a constant struggle for small business owners. One of the areas that creates the most confusion, particularly to new business owners, is the process of “business registration.” What’s required?
There are...
Video is so important. Unfortunately, there are many business owners who feel that video is not for them or they simply haven’t taken the time to create them.
You can use your smartphone to do a simple video, buy a cheap video camera or invest in a professional one that might cost about $1,000...
If you don’t have a good email marketing program, you don’t have a good marketing program — period. A 2013 report from Custora, a New York City-based marketing analytics firm, showed that 7.5 percent of all gained customers are coming from email marketing, which is better than either...
Mobile is the new digital frontier for any business looking to succeed. With more smartphones than people in the United States, and a greater percentage of your customers searching for businesses like yours on mobile devices, you can’t afford not to have a presence that’s optimized for mobile....
“Hi, my name is Dharmesh, and I’m a small business person. No wait ….”
By just about all definitions of the term, my company, HubSpot is a small business. We have about 20-25 people in the company and are a business (we sell a software system for internet marketing). But, if you meet me at...
You’ve probably heard all about how today’s businesses are going paperless. But even with all the high tech document" storing> and sharing options available, the average office worker prints about 34 pages per day.
In all likelihood, your small business needs a printer, whether you print the...
