Your company already has a brand. And it’s not your logo. It’s your image to the world, based on what they see, hear and experience about you.
Even though your brand is ultimately determined by public perception, you can still influence feelings about your small business with the right...
Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you bring your business onto the mobile scene if you have not already.
Even if you are a brick and mortar store, it is imperative that you, at the...
It is an undeniable fact that the Internet is one of the most cost-effective enablers for reaching a broader and much more diverse audience. However, only 5% of the 47 million small and medium businesses in India have a Web presence. And one of them, NowFloats, hopes to increase the online...
Indian marketplaces bring to mind colorful winding roads lined with family and individually run storefronts where retailers can build personal relationships with their customers and deals are negotiated through these relationships. It’s no wonder that when the Prime Minister of India, Manmohan...
Whether you’re just starting a new small business or you’re already a successful small business owner, it’s very possible that you’re about to make (or you’ve already made) biggest branding mistake.
Don’t feel bad. You’re not alone, but it’s a mistake you should definitely fix as...
Last month, four researchers (and business/finance professors from the University of Texas, the University of California, Los Angeles and New York University) published a study titled, “How Much Does Credit Matter for Small Business Success in the United States?”
The answer? A lot.
The study...
The goal of U.S. copyright law is to give you legal protection of your original creative work so you control who can profit from it and when. Creative Commons is a nonprofit organization created to provide creators of original works an easier way to give others permission to use their original...
It might be tempting to seal a deal with a handshake. After all, formalities just slow things down and, as a small business owner, you’ve got countless other things to do with your time. However, when you make a contract, proper documentation will give you and your business solid legal...
