Planning to launch a company? This can surely be a great idea. But to start with, you need to take care a lot of things.
It isn’t easy ensuring that a startup is successful. So, you need to measure your steps to keep it on track and find the best ways to make the most of the company. And in this...
In direct marketing, some basics never change; but those basics need to be augmented with some updated insights from time to time.
Erich Kominsky, CEO of US Data Corporation, says, “For every dollar spent on direct email marketing the average return on investment is $44.25. It will only get...
As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of...
E-commerce accounts for a small part of the overall retail industry. There is, however, no questioning the potentials of e-commerce in today’s market scenario. Global B2C e-commerce sales were around $1 trillion in 2012, says a report from eMarketer and the growth is increasing...
Once you’ve decided on a business structure and a location for your new business, it’s time to get ready to launch your business. This is an exciting time because it’s where you start putting your business into action and making your ideas a reality. Starting a business is a big...
Whether you’re a solo entrepreneur looking to make your first hire of a marketing employee or a growing business looking to build out this key department, you may find this type of position — above and beyond many others — to be challenging to fill.
A software engineer needs to know how to...
Has your retail business been around for a long time? Whether you’ve been in business 10 or 20 years, or whether you’re helming a family-owned business that’s been around for generations, these days there’s lots of value in marketing your history.
Consumers are showing new interest in...
Short on cash and long on energy, most new business start-ups struggle through their first few months on the flexibility and stick-to-itiveness of their founder. Like feeling around for the light switch in the dark, you try to find a formula that works.
All of that experimentation usually gets you...
