So you have a website for your business. Now what?
Once you do have a website or blog, what do you put there? Contact information is a good start. And you might want to offer a few reasons why visitors should use your service or buy your product. But is that enough? Not according to content...
Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren’t even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump...
Building your personal brand is how you make your presence known. Companies like Coca Cola, McDonald’s, and Apple have well-known brands that are popular around the world, but branding isn’t just for companies these days.
Developing and building your personal brand is an important part of...
If your website was built using WordPress, one of the best things you can do for your small business is to learn how to install a WordPress plugin.
While that may sound like hyperbole, consider this: WordPress plugins, the majority of which are free, extend and expand the functionality of your...
Directories have been given a bad reputation because they’re so easy to spam and they make it easy to publish poor quality content, but that doesn’t mean that all directories should be off limits. The key is not to find just any directory, but find niche directories. With a little bit of...
It’s no secret that people are going to like things that seem more human and less robotic. However, making a blog seem more “human” can be a difficult task (especially if you’re an eCommerce company). It sounds funny that making something “human” would be hard for, well you know –...
You have a brand new idea for a small business and the funds to start it off right. Good for you! The next step is to cultivate your brand from which all other decisions will flow. Brand consistency, brand identity, and brand persona or personality are all terms we hear being thrown around, but...
If you didn’t happen to catch the video stream of the recent Apple event it was kicked-off by an amazing video that set the tone for the event and reminded people, in spectacular fashion, what Apple stands for. Stunning video was used again to debut the iPhone 6 and the long-awaited Apple...
