When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accountant, IT manager, customer service representative and marketing rep all at the same time.
Over time though, as your company grows,...
Maintaining good customer service is a constant process.
While it may never be perfect, it’s important to try and keep as many customers satisfied as possible. To do so, you need to be aware of the warning signs of customer service issues. When you’re aware of the signs, you’ll be better...
Cultivating a wide professional network is great for business. However, the real key is keeping these relationships alive beyond the first meeting and connecting on LinkedIn. But how do you keep track of everyone in your network when you’re busy with your business?
With this question in mind, we...
You may not realize you have an image. And the image that exists for you may not be ideal. The goal of reputation management and personal branding is to intentionally and authentically put together a business image that is coherent, consistent and compelling.
What distinguishes your business image...
How would you answer this question:
Did you ever reach a defining moment in your business when you just knew it was going to be a success?
You may be thinking: “I can’t answer that because my business is not where I want it to be — yet.”
But — this question is really about the exact...
You have to do something special to stand out from the competition at tradeshow booth. From the decision on upgrading your old display to hand-picking the best relationship oriented sales people to man your show booth. There are so many options to improve your visibility at your next show...
You can grow a business through daily deal sites such as Living Social and Groupon, but you should not participate on a deal site unless you know you can reach a target customer that will return and buy again.
Here are four suggestions for leveraging a daily deal promotion in your small...
Every business needs to start using video in their marketing.
Video humanizes and personalizes your brand. This is all part of building your personal brand, or as I write in my book “Celebrity CEO” (coming out April 2019), it’s an important part of the process of getting attention and...
