Annual marketing plans are important to keeping businesses organized and goal-oriented. But the best marketing plans usually have one thing in common: flexibility.
In order for your marketing efforts to be successful, you have to be open to changing them up once in awhile. For example, if...
It might be tempting to seal a deal with a handshake. After all, formalities just slow things down and, as a small business owner, you’ve got countless other things to do with your time. However, when you make a contract, proper documentation will give you and your business solid legal...
We all know that ranking higher than other websites on search engine results is crucial to your eCommerce site becoming a success.
Here are two clever SEO tactics that will get your website to the top spot. Not practicing these SEO tips could result in your page getting bumped back to Page 2, 3,...
When writing an online survey, you want it to be long enough to get the information you need. But if it’s too long, you could dissuade people from taking the survey in the first place. For those reasons, the length of your survey needs to be planned out very carefully.
There isn’t one right...
Video is so important. Unfortunately, there are many business owners who feel that video is not for them or they simply haven’t taken the time to create them.
You can use your smartphone to do a simple video, buy a cheap video camera or invest in a professional one that might cost about $1,000...
When starting a business, a great idea is a terrific start, but it’s just the beginning. To turn it into a business and get it to market, more is needed. A great idea can easily fail without the right mentoring, investment, partners, technology or execution. But now, a new online resource has...
When marketing online or off, it helps to have a fanatic group that can spread the word for you. But, as the story of an unusual new meme demonstrates, it can often be hard to predict exactly where that fanatic support may come from.
Take the case of a young man named Alex Lee, who works checkout...
Now more than ever, forming a corporation or LLC can be a pretty quick and painless process. Yet while the process may be straightforward enough, small business owners can unknowingly make some common missteps that can have a significant impact on the business.
Are you guilty of any of these top...
