With all the talk of mobile lately and the importance of a mobile presence, many small businesses have started developing apps and getting involved in the app market. Having an app for your company is a great way to help your customers/clients use your services while on the go, and it helps give...
How are your customers accessing your small business website? And more importantly, what does it look like when they do?
The simple fact is that mobile device usage is on the rise. Last year marked the first when mobile Internet traffic surpassed desktop traffic, and recent reports show that 60...
The aim of this article is very simple. I have to convince you that you are making a big mistake by ignoring a major part of the future of Google – Google Plus and branding with Google.
First things first, people simply don’t get this whole Google Plus social media thing. You think it’s...
The Yahoo Gemini interface has slowly but surely been gaining speed over the last year. Although Gemini is still small scale in comparison to Google or Bing Ads, it puts a focus on mobile and on native advertising and is continuing to be innovative and creative.
With a new CEO, Yahoo Gemini could...
Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Google Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending...
Getting started with Google Custom Search is actually incredibly easy, but it’s something that many marketers are still missing. The tool is a great way to help make the Internet a little bit smaller, so if you’re hoping to simply search for something on a particular domain, specific page, or...
AdWords Editor is still much-loved by search marketers, judging by the reaction when we suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor version 11, there’s even more to love.
AdWords Editor is one of Google’s most popular tools,...
How would you feel about paying more for your Shopping Ads on branded search terms?
A new Google Shopping test, spotted recently by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads.
RKG...
