When promoting your business online, the challenge is to make your brand stand out and attract attention when pretty much every other business in your industry is trying to do the same. If you just send out some emails and tweets trying to sell your products, no one will even notice you.
But there...
The “I Have a Dream” speech was delivered by American activist Martin Luther King, Jr. on August 28, 1963, in which he called for an end to racism in the United States. It was delivered to over 250,000 civil rights supporters from the steps of the Lincoln Memorial during the March on...
There has been an assault on soda companies like Pepsi and Coca-Cola over the past several years. Many are deeply concerned over the impact carbonated beverages have on the health of our children. Government institutions have even gone so far as to tax large drinks and some schools have removed...
Once you’ve incorporated a business as a legal entity, written a business plan, and laid the groundwork to start selling to customers, it’s time to start thinking about the reality of how to operate a business. Think through the basics of your small business operations, everything from office...
If you need to grow your business, are you focusing on identifying prospects, converting them into leads, and actively converting those leads into paying customers? If so, you should consider changing your focus. Why?
Because focusing on growth through acquiring new customers is the hardest,...
Satisfied customers lead to business growth. But in order to make sure your customers are satisfied, you need to run regular customer satisfaction surveys. These surveys go well beyond simply helping you determine your customer satisfaction levels. Here are 18 benefits.
Increase Retention Just...
Want to make your business more financially successful? A more diverse work force could be the key. So reports a study led by Ryerson University professor, Kristyn Scott, which found that diversity in the workplace leads to happier workers, which leads, in turn, to greater loyalty and...
The Internet is here to stay, no doubt about it. Still, many small businesses haven’t moved online. Some may not feel the need yet. Others may be scared because the territory is unfamiliar. Whatever the case may be, below are some simple steps you can take to move your brick-and-mortar business...
