Marketing is one of the most critical components of your business’s success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in continuing the line of work.
In order to make sure your product is exposed to your target customers, you need...
Annual marketing plans are important to keeping businesses organized and goal-oriented. But the best marketing plans usually have one thing in common: flexibility.
In order for your marketing efforts to be successful, you have to be open to changing them up once in awhile. For example, if...
Jobs, the indie biopic about Apple co-founder Steve Jobs, is set to release on August 16. The movie chronicles Jobs’s journey from college dropout to successful creative entrepreneur, taking place roughly from 1971 to 1991.
Though the movie is specifically about the beginnings of Apple and,...
In India, college drop outs are not looked upon favorably. You can try telling the stories of super heroes like Steve Jobs and Bill Gates all you want, parents will go, “Um hmm, Um hmm, now go study for your IIT exams.” If you say you want to be an entrepreneur instead, you will get a whack, a...
Those who know me know that I am a strong advocate of bootstrapping. Of course, it’s not always feasible, but when it is, as in the case of Pallav Nadhani, CEO of FusionCharts, I believe every entrepreneur should bootstrap.
Pallav was born in the small Indian town of Bihar where he lived until...
Throughout the entire life cycle of your business one thing is constant – your business name. And this means getting it right, the first time.
Why? Consider this – assuming you optimize your Web site, post your business on local online listings, develop a social media strategy, and deliver a...
If you want to start a business as a freelance writer, one of the easiest ways to get started is to create your own blog. Blogs are free on many platforms and relatively easy to set up. They give you an opportunity to show off your writing skills and create a personal brand.
When You Start a...
Self-made billionaire Ben Chestnut is the co-founder and CEO of Mailchimp.
Mailchimp is the world’s leading email marketing platform, with a staggering 60 percent market share — more than 16 million people use Mailchimp to power their email marketing.
Ben and Dan Kurzius founded the company in...
