Content is king. You know it. Your competitors know it. Your customers also know it, even if they’re not entirely aware of how it affects their lives.
The trouble is that there’s so much noise going on in the social stratosphere that it’s hard to stand out and find the “right” targeted...
When you’re starting or running a small business, countless questions arise, particularly surrounding your business’ legal structure:
Is my business legal?
What kind of business structure means I’ll pay the least in taxes?
What happens if my business gets sued?
What business structure is...
When David Cornejo Chinguel, founder and chairman of Juan Mejia Baca, decided to start a new system of schools in Chiclayo, Peru, he knew he wanted them to be different. David had traveled outside of Peru before to Europe and other South American countries. He wanted to bring the best ideas from...
To effectively market a new company, you need to choose a target group of consumers.
Most businesses select some demographics to target. But in order for your marketing efforts to really be effective, it can help to come up with some more intangible qualities to target.
For Kinfolk, the lifestyle...
Whether or not you’re in one of the snow-burdened states of the U.S., February is the time all Americans’ thoughts (even here in Southern California) start to turn to Spring.
Even if you and your customers can’t indulge in Spring fever just yet, you can start planning for warmer weather and...
A professional blog on your website is just the beginning to building your personal brand, and attracting new subscribers. Creating unique and fresh content opens the door for converting leads into sales and higher rankings on the search engines.
So how exactly does blogging allow brands to...
When writing an online survey, you want it to be long enough to get the information you need. But if it’s too long, you could dissuade people from taking the survey in the first place. For those reasons, the length of your survey needs to be planned out very carefully.
There isn’t one right...
Creating a marketing campaign that “goes viral” is the goal of every marketer.
What is the secret to creating a campaign that is going to “go viral?”
The answer is complicated.
In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder. That...
