When you’re starting or running a small business, countless questions arise, particularly surrounding your business’ legal structure:
Is my business legal?
What kind of business structure means I’ll pay the least in taxes?
What happens if my business gets sued?
What business structure is...
Small business owners rank creating a business plan right up there with writing the dreaded high school term paper, college thesis, and bar exam rolled into one, says Tim Berry.
Tim, who is founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland...
What if there was one simple tool that was powerful enough to have an impact on your entire marketing strategy, from advertising to in-person sales? Well, there is such a tool, and you have probably even used it before. But you may not realize just how many different ways it can apply to your...
When marketing online or off, it helps to have a fanatic group that can spread the word for you. But, as the story of an unusual new meme demonstrates, it can often be hard to predict exactly where that fanatic support may come from.
Take the case of a young man named Alex Lee, who works checkout...
You’ve likely heard the song “99 Bottles of Beer on the Wall.” But did you know you could actually buy a case of 99 beers in Texas?
Local Austin brewery Austin Beerworks sold the 99-packs of its award winning Peacemaker Anytime Ale at select stores throughout Austin recently. The company...
There is undeniably a lot of “noise” in the marketplace. Consumers are constantly being bombarded with marketing messages from almost an infinite number of choices that all say “you need to notice me over here”. This makes it so difficult for your company to be heard and remembered. It...
When customers speak, brands listen. That’s the baseline for doing business in a customer-centric economy. That’s why you just can’t emphasize the importance" of customer reviews>!
Customer reviews have come a long way from simple word-of-mouth" recommendations> to published online...
Expanding your small business can be exciting for any entrepreneur. However, adding multiple locations means you can no longer be physically present in every spot to control the daily operations. And that can be a difficult thing for hands-on business owners who have largely overseen those...
