When you finally decide that the warning signs are there and it’s time to invest in SEO, you have to actually make sure you work with a quality SEO agency. Believe it or not, this isn’t always the easiest thing to do. In many cases you are hiring an SEO agency because you either can’t keep...
Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren’t even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump...
As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry – what’s the best way to measure the effectiveness of your content?
We’ll always have the old standby metrics – social shares, pageviews and the like. But do...
Email marketing company Vertical Response provides a great overview of tips in how small business owners can better ensure their emails get through spam folders and other barriers to reach their intended destinations.
This email delivery infographic shows that you can directly influence whether...
YouTube marketing has become a task on the top of many priority lists for companies this past year. Videos are easier to digest for consumers and can be much more interactive, so it’s no surprise that YouTube is becoming more popular for educational and informative videos. In other words, if...
For many of you, online advertising drives a big chunk of your sales. So we’ve asked Sheri Firstenberg, Adwords Queen with Ripen eCommerce, to help guide you to the best ways to use Google Adwords advertising and avoid common Adwords mistakes.
Sheri knows what she’s talking about. She...
We are entering our 11th year running a blog that long since has evolved into a news site and content resource.
As the founder and CEO of Small Business Trends, I am proud to report that it’s a business that supports a substantial team. With upwards of 12,000 articles, we have tons of...
Content marketing is the way to stay in front of small business prospects to showcase expertise. There is a lot of advice on how to do this, that is just plain wrong.
For example, below are seven content marketing rules to break:
Rule 1
Send a monthly newsletter to tell customers and prospects...
