A couple of years back, I wrote a post about how to get results from SEO on a shoestring budget. As more businesses (and my own consulting company) are spending more time on content marketing, the same questions that small businesses have had about channels like SEO and PPC have started to pop up...
Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very...
Here’s a question: Why is content marketing so effective?
What is it about content creation that helps companies increase their clientele?
Okay, so that was two questions, but they’re still valid.
Most savvy entrepreneurs understand the importance of content marketing. They are fully aware...
Two heads are better than one.
It’s a cliché and common phrase, a statement as to the efficiency of working with another to come up with great ideas. It doesn’t just apply to brainstorming, either. A good partnership, one where you can rely on the other, and where you both bring out the best...
As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry – what’s the best way to measure the effectiveness of your content?
We’ll always have the old standby metrics – social shares, pageviews and the like. But do...
Content marketing can be an inexpensive and creative way for businesses to showcase their offerings to potential customers. But in order to make the most of it, you should look at what is (and isn’t) working for other businesses.
For example, software startup Zapier publishes a blog that...
Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing.
Blogging is not enough. Social...
A partnership between a growing website design platform a large stock photography provider is aimed at giving small businesses better content for their websites.
It’s imperative today that any business website pop with eye-catching imagery. But those photos and graphics can sometimes cost a...
