Starting and running a business entails creating products and services. Then there’s hiring contractors or staff, marketing your business, managing work, and accounting for every expense. Aside from the business ownership myth that creating a business is somehow easier than working for someone...
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful — and there are many subtle tactics you can use to sway non-believers to your point of...
When you finally decide that the warning signs are there and it’s time to invest in SEO, you have to actually make sure you work with a quality SEO agency. Believe it or not, this isn’t always the easiest thing to do. In many cases you are hiring an SEO agency because you either can’t keep...
The aim of this article is very simple. I have to convince you that you are making a big mistake by ignoring a major part of the future of Google – Google Plus and branding with Google.
First things first, people simply don’t get this whole Google Plus social media thing. You think it’s...
Once you’ve formed an LLC or a corporation for your business, your operational and administrative obligations are going to be higher than a sole proprietor’s. While an LLC involves significantly less paperwork and formal administration than a corporation, both business entities generally need...
It’s time again for another community news and information roundup. From startup advice to new online tools to the latest stats, we scan the Web and our small business community. And the result is a selection of resources we provide to you, the small business owner. We hope it gives you the...
Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you bring your business onto the mobile scene if you have not already.
Even if you are a brick and mortar store, it is imperative that you, at the...
Some risk is a natural part of being an entrepreneur and many entrepreneurs experience some exhilaration from all this. They are, after all, creating a new business from nothing, innovating with new products and services and creating companies that make a huge difference in the world.
But while...
